Category Archives: Uncategorized

Hey, let’s face it: in the world of marketing and sales, there are a lot of misconceptions, a lot of erroneous “conventional wisdom” and a lot of beliefs I’m convinced are flat out wrong. Here’s one, a BIG one, you might have fallen for… “…but my customers are different”. You might think along these lines.Continue reading ““But My Customers are Different””

If you’ve read How to Win Friends and Influence People by Dale Carnegie, you probably remember how it focuses on making people feel important. We all crave a feeling of significance. We are influenced by those who give us this feeling. Do you want to become more persuasive and influential? Then practice sincerely making peopleContinue reading “Copy That Would Make Dale Carnegie Proud”

 (Note to marketers and copywriters – even though this article talks primarily about sales, there’s plenty of valuable information here for you too. I’m confident you’ll find it useful! John) “No one cares about your product except you” David Meerman Scott – Author of The New Rules of Marketing & PR Several years ago, I was inContinue reading “It’s Not About You”

You and I have something in common. We both have the need the influence and persuade people. To get them to see things from our point of view. To get them to do the things we want them to do. This topic of persuasion is one of endless fascination to me. It’s a primary reasonContinue reading “I Dare You!”

I remember it like it was yesterday, even though it happened in 1992. I was working for a car rental company that had a branch office in a car dealership. One day, I walked by the sales manager’s office and saw a poster on the wall that had this story:  “The young car salesman triedContinue reading “MAKE THE HORSE THIRSTY”